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For the visionary leaders who feel the stirring in their spirit - the tug between business acumen and spiritual conviction - you have arrived at...

The Crossroad

NOV. 17-18, 2023

This is the place where the divine meets the strategic, where purpose fuels profit, and where ministry and management merge. You're not lost; you're exactly where you're supposed to be.



your business is also your ministry


your ministry must operate like a business


It's a vital shift, a moment of both reckoning and revelation, where your faith MUST meet your strategy.

Yes, "The Crossroad" may feel intimidating, but remember - it's the place of divine assignments.


It's where Noah built the ark in anticipation of the unseen, where Daniel and his companions advanced God's kingdom in a foreign land, and where Joseph transitioned from a slave to a strategist, saving his family and a nation in a time of scarcity.

As your faith-fueled guide, I am here to meet you at "The Crossroad". Let's join hands and navigate this unique intersection of faith and strategy together.

Join us on NOV. 17+18

where we'll journey together with a select group of faith-driven leaders and their teams, delving deep into Joseph's story and extracting the precious gems of wisdom contained within.

Come, step into the fullness of your calling. Discover the intersection of faith and strategy, and experience the profound impact of leading with both heart and head.

Sign Up Here!

The Breakdown
Venue: New Life Cathedral, 110 Junius Street, Brooklyn, NY 
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Minister Joy A. Pittman

Visionary + Founder of

When Faith Meets Strategy 

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Minister Joy A. Pittman

Visionary + Founder of

When Faith Meets Strategy 

Friday Nov. 17
Open to the General Public

6:45 pm - Registrant Priority Seating

7:00 pm - Doors Open - General Public

7:15 pm - Moderator - Bishop Shawn Mason

7:30pm -  Worship + Atmosphere Setting

                         Min. Kobie Brown 

8:00 pm - Speaker - Min. Joy Pittman

8:45 pm - Prayer, Activation + Prophetic Flow 

Saturday Nov. 18
Closed Session - Registrants Only

9:30 am - Continental Breakfast

10:30 am - Moderator - Bishop Connie  Stewart

10:40 am -   Workshop - Min. Joy Pittman

12:30 pm - Lunch (catered)

1:00 pm - AHA Moments + Live Q&A

2:00 pm - Fellowship + Photos

Travel info

Where to stay

The Crossroad Event will be held at New Life Cathedral, 110 Junius Street, Brooklyn NY. 


This is centrally located between the two major airports in the NYC region.

We recommend that you plan to arrive the day before to provide ample time for relaxation before the two days of Faith & Strategy.



LaGuardia Airport (LGA) - This is the airport closest to the host hotel

John F. Kennedy Airport (JFK) 

For your convenience, a block of rooms has been reserved at Aloft LaGuardia in Queens, NY.

Rooms must be booked by Wednesday, November 1, 2023, to receive the discount.


If you need to contact the hotel directly they can be reached at (718) 512-0248 and reference  "When Faith Meets Strategy Room Block".

Use the link below to book your room online. 

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Your Host & Facilitator:

Thought-partner, entrepreneur and leader... Joy is known in several arenas as a go-to strategist, team developer, trainer and transformative speaker.


In July of 2020, Joy started HR For The Culture. During a global pandemic, while other businesses closed their doors, Joy scaled HRFTC to over half a million in annual revenue, while serving over 150 black-owned small businesses and leading a team of twelve employees and remote contractors. 


On the heels of this accomplishment, Joy was led to re-launch  When Faith Meets Strategy™ in 2022 with a mandate to help urban ministries move from vision to actualization. Her desire is to help leaders "see what they saw" while lightening the weight of managing the business side of ministry.


She provides Bible-based strategies that help entrepreneurs, pastors, and their teams build sustainable, financially stable businesses, ministries and faith-based initiatives.


When Faith Meets Strategy, the Kingdom is Advanced.  

Joy Pittman

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